Fagor Industrial promotes training with a new demo room in Madrid
Fagor Industrial, Spain's leading company in all-round solutions for the restaurant, catering and laundry sector, has opened a new demo room at its Madrid facilities, where customers and partners can find out first-hand about the company's innovation capacity in ovens and cooking systems by attending demo sessions run by its corporate chef.
The Madrid demo room has a complete installation consisting of a VPE 101 oven, several 600 Range cooking units, a new ADVANCE Range glass washer and an ATM 031S blast chiller, plus the specific area for the audience, carefully designed to give them a close-up view of the proceedings at all times and allow them to participate in the demos.
This new demo room represents a step forward in Fagor Industrial's commitment to furthering the training of professionals and partners, and it is a continuation of initiatives such as its showroom in Oñati in Guipuzcoa province or the room opened last year at its centre in Lucena, near Córdoba. "The best way of testing out the quality of our all-round solutions for the catering and restaurant sector is to put them into practice in demo rooms that enable people to test out our capacities and technology innovation first hand," says Fagor Industrial's Managing Director, Kepa Bedialauneta. "The success of our Lucena installations is a good example of that, and it has encouraged us to continue in the same line with the opening of this new demo room in Madrid".
A host of new developments
Fagor Industrial's growth strategy has been also put into practice in other areas. The 2009 economic crisis has not stood in the way of the launch of new products such as the ADVANCE line of dishwashers, equipped with state-of-the-art electronic functions, and, as part of this line, the ECO range models, which provide power savings of up to 80% and a 100% reduction on pollutant waste emission.
As for ovens, the company's bid for equipping this type of appliances with smart functions has led to the success of its VISUAL and VISUAL PLUS ranges, which combine cutting-edge features with the ability to store recipes and cooking modes in an internal memory, and save them on a personal computer via a USB port. Fagor Industrial has also successfully launched its new range of blast chillers, designed to quickly chill food to its optimum freezing point, and it has developed its new line of dynamic buffets, adaptable to any professional requirement in the self-service sector.
Another launch in the cooking area is the 600 Range, based on the "less is more" concept whereby small-sized establishments such as cafés no longer have to do without top-level equipment. Elements in the range include gas or vitro-ceramic cookers, fried food warmers and multi-function cooking units, and it provides the same top performance and quality as its "big sisters", the 700 and 900 ranges, with a modular design enabling several appliances to be installed in very little space.
Results even higher than forecast
The Fagor Industrial Group closed the 2009 financial year with a sales volume of 176,750,000 euros and an EBITDA growth of 5%, exceeding the forecast made in the Business Plan in at the start of 2009. Over the next few years it plans to continue with this growth policy, with targets geared towards finalising the 2013 strategic plan and including strengthening of the internationalisation commitment and doubling turnover with a view to reaching sales of 350 million euros by the end of 2013, which will make the group one of the world's top three manufacturers.
As regards the 2010 forecast, Fagor Industrial aims to increase its sales figures by 10%, concentrating its strategies on the domestic market and, internationally, on the areas of America and Asia, as well as embarking on new markets such as India, Brazil and Russia.