Fagor Industrial presents its new web site
Fagor Industrial, the leading Spanish company in integrated solutions for the hotel and catering sector, has today launched it new web site. The new site offers a more complete and interactive view of all the company's products and activities. Its design has taken into account aspects as essential in the current Internet environment as the fundamental role of multimedia content and the growing importance of social networking, which has now become a basic channel of communication between companies and their customers.
The basic aim of the new web site, quite clear from the home page, is to offer a clear, overall perspective of all the company's departments. So visitors can see right away the main areas of business -Cooking, Ovens, Commercial Refrigeration, Dishwashing, Laundry and Buffets- and, in each one, additional information and contact data. This content is complemented by the Technical Information section -reserved for registered customers- and the Reference Projects section, where the 360º solution concept is explained, which has put Fagor Industrial at the forefront among its competitors in the sector.
Visitors to the web site can also access the Corporate Catalogue and Product News Bulletins, which will be kept constantly up to date. To get more information about the company, the new Success Stories section stands out, which presents the most outstanding projects that Fagor Industrial has participated in, with lots of data and pictures. The web site also offers access to the latest press releases and the Fagor News internal magazine.
The multimedia aspect is complemented with the inclusion of the corporate video and Fagor Industrial's accounts with the main social networking channels, like You Tube or Twitter. The latter, specifically, means that Fagor Industrial has entered the world of social networking as a tool that is always right up to date for giving news and maintaining direct relations with customers and the public in general. The incorporation of digital communication tools will be complemented with the upcoming launch of Fagor Industrial's corporate blog, which there will be direct access to from the web site.
"With the launch of this new web site we didn't just want to provide a clearer, more complete view of our 360º global offer as a whole", said Peio Bengoetxea Fagor Industrial's Marketing Manager, "but at the same time offer an up-to-date, modern picture, in line with the business philosophy that has turned Fagor Industrial into a benchmark when it comes to adopting advanced technology solutions for equipment in the hotel and catering sector. We also want to improve our communication with our customers and the public in general, something for which the new channels like blogs and social networking sites have become an essential tool in the new society 2.0".
About Fagor Industrial
Fagor Industrial, a Mondragon co-operative, is a company engaged in meeting the equipment requirements for the catering and laundry sector, mainly with products of its own.
It was set up in 1960 as a department of Fagor Electrodomésticos and in 1974 became FAGOR Industrial Sociedad Cooperativa, breaking away from the parent company and moving to Oñate. It has 11 production plants of its own in Spain (5), France, Italy, Poland, Turkey, Mexico and China, in addition to 30 sales offices in 17 countries on the 5 continents and more than 500 dealers who market and provide servicing for its products in 90 countries. With nearly 20 sales offices and more than 100,000 square metres of its own, FAGOR Industrial is the perfect partner for anyone wanting to tackle integrated projects for global customers; a serious company, with quality products and a competitive pre- sales and after sales service.